Arthur Magazine is a free bimonthly news/music/culture magazine that shows up all over the country in record shops, cool bookstores and coffeehouses. Unapologetically anti-war, nerdy and a bit hippy—Arthur eschews the irritating faux-irony and snarkiness of most American lifestyle/culture magazines. We got all frightened because Arthur looked DOOMED—but this summer it is back!
How did you come up with the name Arthur?
Around the time that the project needed a name, sometime in 2002, I was baking bread and the flour I was using was King Arthur.
What is Arthur's editorial mission? What made you put in so much effort to produce an independent national magazine?
Arthur's editorial mission, at least at its inception, was to give writers the freedom to write about what they wanted, in the way that they wanted to, at the time that they wanted, and at the length they wanted, in a magazine that would reach an audience they wanted to reach. Of course, it's a bit more complicated than that. We don't accept the work of just any writers, and we have to balance subject matter in each issue so that the magazine will offer a compelling mix. In practice that means articles sometimes get commissioned and then held for publication. In some cases, writers have waited for up to a year to see their piece in print. Our guiding principle has been 'writer knows best.' When writers ask me for advice on how to approach a piece that they are working on for Arthur, I often tell them to do what the piece requires. Serve the piece. Serve the audience. If it demands 12,000 words, with first-person narration, so be it. So, the writer, now freed, shoulders a responsibility that's been usurped by house editors in American publishing in the last 30 years. The result, hopefully, is more engaged writing that cuts closer. Remove the rules; ratchet up the responsibility; see what happens. Same goes for photo essayists, cartoonists and columnists: they all, pretty much, have carte blanche. And they deserve it. These people are very, very smart. The readers deserve it, too, of course. What we're going for is highest common denominator; nothing gets dumbed down at Arthur, but at the same time, everyone is aware of their responsibility to communicate, not simply self-express.