Good Magazine has a story up called The 51 Best Magazines Ever. Smartest, Prettiest, Coolest, Funniest, Most Influential, Most Necessary, Most Important, Most Essential, etc. The following is our chat about it.
Mr. Mcginnis: A "top" list of any kind is surely an indicator that a magazine is no good.
Ms. Keough: Heh. I agree. I hate that stuff. They're meaningless. "top 10 albums of the year" "100 hottest women." Ugh.
Mr. Mcginnis: When you read this list, you get the impression someone is trying to get work.
Ms. Keough: Isn't the list by Graydon Carter? I think he has a job.
Mr. Mcginnis: No, he wrote the introduction. Ms. Keough, don't you read? Anyway - The sidebar insinuates that this is a list compiled through a poll of professionals in the industry. You don't pick magazines like Loaded, People or Lucky as "The Greatest" unless you're retarded or want to schmooze up to a publisher or editor or something. I mean REALLY.
Ms. Keough: Dude. Lucky? Really!?
Mr. Mcginnis: Number 44.
Ms. Keough: I mean it's not like i don't think Mad or Colors or many of the others are great.
Mr. Mcginnis: Well, I do like some of these. But I would say only 13 on their list are (or WERE) any good at all. Esquire, Details, Life, MAD, Interview, The Face, The Paris Review, Ray Gun (iffy), Rolling Stone, Sassy, Colors (also iffy).
Ms. Keough: Not Playboy? The ones I don't really know much about are: Spy, Collier's Weekly, Ramparts, Brill's Content, The Little Review, and Domus.