flip7.jpgTouring Universal News I discovered a men's fashion magazine that really came out of nowhere - Denmark's He Magazine. I don't mean to disrespect the Danes; what I mean is that I'd never heard of it advance, and it seems to be a completely independent magazine made by a group of twenty-somethings. I couldn't find any information online about it's launch - nor any information on it's editor-in-chief Daniel Magnussen (other than a sparse Myspace profile that gave his age, 26) or Art Director Jack Dahl (other than an empty website for his design studio, Homework).

The bold title, stark photography and direct gaze of cover model Antoine commanded attention on the rack - and I always grab fashion magazines that lack cover lines. My first impression was that I-D had taken Dazed & Confused/Another Magazine's lead (which started Another Man last year) and started a 'brother' magazine. Indeed, the art-directon has a lot in common with the British mainstay - uncluttered san-serif typography, clean, blocky layouts, bold photography obsessed with hip youth culture and pretty boys. The chunky, colorful headline type seems to reflect this seasons fashion trends as they see it - playful, comfortable and future minded as emphasized in their spread of Raf Simons current collection. This is a true fashion lovers magazine, and a magazine lovers magazine. Highlights in their 3rd issue include profiles of the Acne team and an insightful interview with the amazing Ann Demeulemeester. Don't worry, it's in English. The big question I keep asking myself is how the hell did they pay for this luscious production?

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