I think the best magazines have a strong personality in control - of course, a strong personality can also make a magazine very bad. I'm utterly fascinated to see The September Issue, a documentary about Anna Wintour as she puts the fall fashion issue of Vogue together. American Vogue is an example of someone who has hacked their way into a position of power - but with little editorial (written) skill or any real art or fashion insight. She was never cool or ever fierce. Just a spoiled rich kid with an accommodating daddy (another clue to her success - she understands the Vogue readers who can afford the fashion all too well). Basically, it's all through the force of her personality that she bludgeons out a magazine. That's her only skill - BELIEVING in herself to the point that everyone else believes in her as well. She is a shining example of the power of self-confidence and delusion. It CAN make you successful - see this film and learn it well.
In the trailer she expresses an inane observation on a type treatment - which is very telling, since the type is so outrageously bad in Vogue - maybe the worst of any major (selling) magazine. Watch the process of how all the skills of designers, writers and photographers are crushed into the dust with a pointy heel - fashion crush porn!
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